Are you trying to reach a younger audience about the latest health trends and information? While older audiences are engaged with the latest health trends, and follow many health experts, younger audiences tend to ignore the topic of health until later. But that doesn’t mean that you can’t teach health to a new generation. If you want to start a health blog targeting a younger demographic, here are some of the steps you’ll want to follow: 

1. Set Up You Blog Properly 

Here are the things you need to set up for your blog: 

– A domain name (some reliable domain registrar companies include NameCheap, Domain.com, etc.) 
– A web hosting service provider (some reliable web hosting companies include Bluehost, Hostgator, GreenGeeks and SiteGround) 
– Installation of WordPress (often available as a one click installation with certain web hosts) 
– A web design theme for your new site (many free ones are available on WordPress.org) 

2. Target and Research Your Audience 

The next step is to target and research your audience. Start by getting an idea of the demographic you’re trying to target. Will you be going after teenagers? Are you targeting college students? Will you be going after young adults in their 20s? Once you figure out your general demographic, you will want to start researching everything you can about your audience. 

For example, if you are targeting young adults, you want to get a general sense of what they’re at with their health. Let’s say you are targeting young adults in their 20s. It’s important to know that many men in this age group will be trying to build muscle or get fit. Unfortunately, they also tend to eat very poorly and do not take supplements. 

You can use this information to connect with men in this age group. Start with the narrative and then offer solutions. It makes a lot of sense to offer quick but delicious recipes to lazy adults in their 20s. It also makes sense to educate young adults about things like harmful ingredients in processed foods, sugar, and trans fats. 

3. Put a Strong Focus on Prevention 

If you’re talking to a younger audience, you’ll be dealing with people that generally are not dealing with any health issues. That’s why it’s often difficult to really connect to a younger audience in the health category. That’s why it’s important to focus on prevention. Instead of trying to create content around various health issues and their related cures, you want to talk about why prevention is so important. 

You can discuss things like joint health, gut health, eye health, and back health. These are all health issues that people start experiencing when they reach their 30s and beyond. That’s why you want to talk about the health problems they can run into if they don’t take proper measures to take care of their health. 

Unfortunately, this might mean that you’ll have to focus on the painful aspects of these health problems. But this doesn’t mean that you have to be negative all the time. You can easily balance this out with positive content. This can be content like how-to guides, informative, health trends, workout videos, and more. 

4. Make Sure You Monetize with Affordable Products 

If one of your goals is to monetize your blogs by selling supplements and other health products, you want to make sure that these products will be affordable. Older audiences tend to spend more purchasing supplements that are high quality. However, younger audiences are not easily convinced about spending more for these quality products. The reason is because they have not experienced any serious pain points. 

So when you do look at what products to promote, make sure that they are in a lower price range. Make sure that the products make sense to a younger audience. It doesn’t make sense trying to sell prostate health products to young men. It would be a far better idea to market a high quality one a day multivitamin or organic supplement that covers that specific health issue. 

You also want to focus on products that are repeatedly consumed. The reason why is because younger audiences tend to be less disciplined about taking a big list of supplements than older audiences. So make sure that you choose products that they’ll want to consume on a daily basis. 

5. Make Sure You Focus on Social Media Marketing 

As you can imagine, social media is big with younger audiences. That’s why you’ll want to focus heavily on your social media marketing. This means that you’ll have to identify the trends that are happening on social platforms like Facebook, Instagram, Twitter, Snap, and Pinterest. Look at what kinds of posts are popular and how popular brands are engaging their followers. 

One of the things you’ll quickly realize is that social media is becoming more visually driven. To compete, you’ll need to post a lot of photos, images, and videos. It’ll be very difficult to get the attention of a younger audience if you can’t stand out on these platforms. So prepare yourself to put a lot of investment in your content creation. 

You will want to tie in your social media back to your blog. At the end of the day, it’s easier to reach your audience through your blog and email list. Users are inundated with tons of content on their feed, so you need a more direct way to reach them. It will help to offer a special gift on your blog for those that subscribe to your email list. 

In conclusion, you can definitely create a health blog that targets a new and younger generation. In fact, you’ll find that more younger people are into fitness and health than the older generation were at their age. This means that there is an opportunity there to really build a brand and a large audience.